Duration: 25:39
PART 1 — Analytical Summary 🚀
Context 💼
This session—led by two Odoo Product Owners focused on Industries—explores how the new family of sector-oriented configurations in Odoo, called Odoo Industries, creates “win‑win‑win” opportunities for customers, partners, and Odoo. Unlike a feature demo, the talk centers on the business concept: how Industries work, how they’re selected, and how partners can turn them into competitive offerings in their markets.
What’s being announced ⚙️
Odoo Industries are presented as “one‑click verticals”: curated configurations that bundle a selection of standard Odoo apps, optional Odoo Studio customizations, industry‑specific demo data, and a Knowledge walkthrough. They’re SaaS‑ready for instant trials and can be installed on any Odoo database (including on‑premise and Odoo.sh). The program now spans around 100 industries, with the team expanding rapidly (from 3 to 13, including 5 product owners and 8 developers). Pricing varies by category—ranging from data‑only packages to Studio‑enhanced setups and, in some cases, added development for must‑have features.
Core ideas & innovations 🧠
The main innovation is packaging Odoo’s breadth into end‑to‑end, vertical flows that feel “ready to run.” Odoo historically excels at flexibility and affordability, but that comes with trade‑offs: limited sector‑specific features, uneven localization (outside accounting), and a deliberate choice not to build hundreds of niche integrations. Odoo Industries address this by delivering pre‑configured, best‑practice flows plus immersive demo data and guided content that match how small and mid‑sized companies actually operate.
Crucially, Industries are designed as a foundation for partners—rather than a replacement for partner work. Odoo intentionally leaves localization, compliance specifics, and regional marketplace integrations to partners, who can build on top of the Industry baseline and publish reusable extensions on the Odoo App Store. This also creates a new feedback loop: instead of isolated app‑by‑app feedback, Odoo can analyze end‑to‑end business flows in a sector and evolve both the core apps and the Industries coherently.
Impact & takeaways 💬
For customers, Industries reduce time‑to‑value: one click yields a pre‑configured, guided environment with realistic demo data to learn and evaluate the fit. Trials convert better, onboarding is faster, and operational journeys (spanning multiple apps) are simpler.
For partners, Industries act as market accelerators—a low‑cost, low‑risk way to enter or specialize in verticals with a proven blueprint. Partners keep the high‑value work: local integrations, compliance, and advanced automations. They can use Industries as implementation “references,” extend them with code or Studio, and differentiate on expertise while riding a stronger product baseline. The result is a healthier ecosystem where each release compounds value.
Selection criteria and scope 🧩
Odoo prioritizes Industries that: - Scale globally to many small/mid‑sized businesses. - Are “ready‑to‑go” with minimal configuration. - Deliver essential, actionable flows end‑to‑end across apps.
This approach ensures Industries remain world‑applicable while leaving region‑specific last‑mile elements to partners.
Examples and partner openings ⚙️
- Real Estate: The Industry handles online listings, matchmaking, visits/appointments, and a basic lead pipeline (email reference detection). Partner opportunities include country‑specific marketplace integrations, smarter lead parsing via APIs, property value estimators, and legal/notary workflows. A concrete go‑to‑market angle mentioned: integrating with ImmoWeb to secure the Benelux market.
- Beverage Distributor, Microbrewery, Vineyard (coming): These leverage a new, generic Excise module to track inventory and tax obligations via “fiscal deposits.” Odoo manages in/out movements and reporting structures; partners can implement country‑specific registration flows and government platform integrations (e.g., inter‑deposit transfers in the EU) to unlock full compliance.
- Hotel / Hospitality: Four Industries expose rental offers via Website/E‑commerce and handle booking flows. What’s missing is connectivity to channel managers and platforms like Booking.com—prime integration work for partners to win regional hospitality accounts.
Practicalities, roadmap, and known gaps 🧩
Industries launched in 2022 and now cover ~100 verticals. The team is focusing on maturity, robustness, and documentation. Industry knowledge articles exist today and are being expanded; onboarding help via interactive tours and videos is being explored. Upgrades are a known area to harden; Odoo aims to smooth edges, though hiccups may still occur as depth increases. Customizations remain encapsulated within Industry modules to keep Odoo Standard clean and simple. Finally, Industries are installable on SaaS, Odoo.sh, and on‑premise—giving customers and partners deployment choice.
Bottom line: Odoo Industries package the “80%” of a vertical in a click, so partners can profitably deliver the specialized “last‑mile” 20%—localization, compliance, integrations, and advanced UX—faster and at lower risk. That’s the “win‑win‑win.”
PART 2 — Viewpoint: Odoo Perspective
Disclaimer: AI-generated creative perspective inspired by Odoo’s vision.
We’ve always believed that simplicity beats complexity—especially when you can align it with real business journeys. Industries are our way of turning powerful building blocks into clear, usable flows that anyone can try in minutes. The demo data and Knowledge guides aren’t marketing props; they’re an invitation to understand how the pieces fit together.
Just as important, we’re not trying to do everything ourselves. Partners are the multipliers. By keeping the baseline global and leaving the regional last mile open, we enable a community that can innovate faster than any single vendor. If Industries help more customers succeed on day one—and help partners specialize with less friction—then the whole ecosystem moves forward together.
PART 3 — Viewpoint: Competitors (SAP / Microsoft / Others)
Disclaimer: AI-generated fictional commentary. Not an official corporate statement.
Odoo’s “one‑click verticals” are a smart move for SMBs. Preconfigured flows with demo data reduce implementation friction and accelerate adoption. The open stance on partner-led localization and integrations aligns with their community DNA and keeps costs down. The UX coherence across apps remains a differentiator in smaller deployments.
The challenges mirror their strengths: depth in complex regulatory domains, upgrade governance as Industries expand, and the ability to scale bespoke integrations across regions. Enterprises with strict compliance, auditability, and global template enforcement will scrutinize lifecycle management and long-term robustness. Still, for midmarket digitalization, the approach is compelling—especially where speed, affordability, and partner proximity matter most.
Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.