Duration: 20:24
PART 1 — Analytical Summary 🚀
Context 💼
This talk, delivered by Sam Kane (Business Development Manager at Gravitai) at Odoo Experience (OXP), chronicles how UK-based Daily Dose Juice scaled its cold-pressed juice manufacturing while tackling food waste. Daily Dose rescues “wonky” fruit and veg rejected by supermarkets; their mission is sustainability at scale. But operationally they were stuck: messy inventory, paper-based quality checks, weak traceability, and a poorly configured prior Odoo 16 instance. Gravitai stepped in to reset the foundation, upgrade to Odoo 18, and align systems to Daily Dose’s real-life factory processes.
Core ideas & innovations 🧠⚙️
Gravitai began with a rigorous, on‑site gap analysis—shadowing teams on the factory floor to document how work truly happens. Rather than vanishing to build in isolation, they ran sprints, reviewed early, trained iteratively, and kept the customer’s voice central. The philosophy: keep it simple, use standard Odoo capabilities wherever possible, and make customization the exception.
They implemented the Odoo Inventory app with internal traceability labels and scanning so every ingredient and finished batch could be tracked. Cycle counts replaced error‑prone paper stock checks. The Odoo Manufacturing app moved recipes and processes out of heads and clipboards into controlled Bills of Materials (BoMs) and defined operations; every run follows standard instructions, improving consistency and reducing waste. The Odoo Quality app embedded checks directly into the production flow—non‑conforming batches are flagged and blocked from reuse or shipment, strengthening compliance. The Odoo Sales app centralized orders from online, retail, wholesale, and distributors; paired with Odoo CRM, sales and planning gained shared visibility of demand, production, and fulfillment. Financially, Daily Dose kept Xero but eliminated manual double entry using the Pragmatic connector—invoices and payments now sync cleanly from Odoo to Xero.
Impact & takeaways 💬
Results were felt almost immediately: smoother operations, predictable planning, dramatically lower waste, and management visibility from a single screen. Teams stopped firefighting and focused on the mission—saving more fruit and producing more juice. Crucially, Daily Dose now has end‑to‑end lot traceability, auditable quality records, and confidence to scale.
The talk’s strategic thread is the primacy of discovery and process design. Poorly scoped implementations (like Daily Dose’s prior Odoo setup) create brittle workarounds and upgrade blockers. By front‑loading discovery—defining user stories with acceptance criteria, validating in sprints, and training as features go live—Gravitai kept scope tight and adoption high. The project took roughly six months to go live on Odoo 18; a typical gap analysis spans 6–8 weeks end‑to‑end, with on‑site observation from a day up to a week depending on size. Lessons offered for any Odoo rollout: keep systems simple, let real processes lead the software, bring the team along, and phase change so confidence compounds. In short, Daily Dose moved from clipboards and guesswork to live data and control—without over-customizing—and can now scale sustainably. 🚀
PART 2 — Viewpoint: Odoo Perspective
Disclaimer: AI-generated creative perspective inspired by Odoo's vision.
What I appreciate most in this story is the discipline of keeping to standard Odoo. When partners resist unnecessary code and focus on core apps—Inventory, Manufacturing, Quality, Sales, CRM—the system stays simple, upgradeable, and truly helpful. The result isn’t just better software; it’s better work for people on the shop floor.
The gap analysis resonates with how we see implementation: understand the process, iterate with users, and integrate everything. The open-source community and connectors (like to Xero) complete the picture. For Daily Dose, integration means less waste and more juice—exactly the kind of positive impact we want Odoo to enable.
PART 3 — Viewpoint: Competitors (SAP / Microsoft / Others)
Disclaimer: AI-generated fictional commentary. Not an official corporate statement.
Odoo’s strength in this case is speed and fit for a purpose-led SME—standard modules, fast iteration, and tangible UX gains. The integrated approach across inventory, manufacturing, quality, and sales provides clear operational benefits without heavy cost or customization. It’s a compelling path for companies outgrowing spreadsheets.
At larger scale, challenges shift to multi-plant orchestration, advanced compliance, and deep governance. Robustness for global finance, nuanced regulatory frameworks, and complex quality regimes will test any platform’s limits. That said, Odoo’s improved traceability, embedded quality flows, and a strong partner ecosystem show meaningful progress. The UX differentiation and agility are real; the key will be sustaining that simplicity as organizations grow into more demanding enterprise scenarios.
Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.