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What's new in SEO?

Duration: 25:07


🧾 Analytical Summary

Odoo 19 refocuses SEO on being discoverable across search, AI overviews, and shopping surfaces. A rebuilt Optimize SEO tool adds AI-assisted content, on-page checks (keywords, image alts, broken links), one‑click AI translations, a Google Merchant Center feed (XML) usable across Instagram/TikTok/Facebook, cleaner breadcrumbs/URLs, broader structured data, and faster sites.

🧠 AI‑powered auditing

  • “Fill with AI” generates meta title/description and draft copy; always review for tone and accuracy.
  • On-page checks: keyword presence in H1/H2/body, image alt text editor, and a broken-link finder with in-app URL search/replace.

🌍 One‑click translations

  • Translate pages instantly with AI; highlights untranslated content; human review recommended for brand voice and nuance.

🔗 Integrations for reach

  • Built-ins: Plausible, Google Search Console, GA4.
  • New Google Merchant Center feed (XML) auto-syncs products from Odoo; reuse the feed for Instagram, TikTok, Facebook, etc. Two-step setup; changes propagate automatically.

⚙️ Technical SEO and UX

  • Clean breadcrumbs and semantic URLs: category/subcategory/product; consistent internal linking improves crawl and understanding.
  • Duplicate avoidance: single canonical path chosen; ecommerce handles canonicals automatically; custom slugs and automatic redirects supported.
  • Structured data expanded beyond products to appointments, events, blogs, and more for rich snippets.
  • Performance improvements for faster loads and better rankings.

💬 Notes from Q&A

  • Broken-link checker is page-scoped.
  • H1 required (one per page); keywords still matter but focus on valuable content.
  • Third‑party analytics/tracking can be injected via theme/head; built-in integrations cover common cases.
  • Odoo SEO service and migration support help preserve rankings via redirects and strategy.

🧠 Viewpoint: Odoo Perspective

⚠️ Disclaimer: AI-generated creative perspective inspired by Odoo’s vision.

Great SEO is great content and structure. We bring auditing, translations, feeds, and structured data into one flow so teams optimize while they build—no juggling tools.

As AI overviews reshape discovery, Odoo aims to make your site fast, richly described, and consistently cited across surfaces.

🏢 Viewpoint: Competitors (SEO/CMS)

⚠️ Disclaimer: AI-generated fictional commentary. Not an official corporate statement.

The consolidated Optimize SEO, feed sync, and structured data coverage reduce tool sprawl. Enterprises will compare crawl controls, multi‑site governance, and extensibility versus specialist SEO platforms.


Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.

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