Duration: 30:06
🧾 Analytical Summary
This celebratory ceremony marked a historic milestone for Odoo's global ecosystem, officially announcing the achievement of over 10,000 partners across 175 countries worldwide. Hosted by Matthew Vanderashite (Channel Sales Team Lead) and Antoine (Head of Service Belgium), the ceremony recognized exceptional partners who demonstrated outstanding growth, innovation, and commitment to the Odoo community in 2025.
🚀 Milestone Achievement
The ceremony opened with a significant announcement: 44% growth in annual recurring revenue through August 2025, with growth demonstrated worldwide. The partner network expansion represents more than numbers - it symbolizes a global movement transforming how businesses operate through integrated software solutions.
The keynote emphasized that thousands of new clients and users join the Odoo ecosystem monthly, while the global Odoo team continues expanding with talent and passion. This growth trajectory reinforces Odoo's position as more than just software - it's become a comprehensive business transformation platform.
🌍 Geographic Impact and Local Market Entry
Antoine shared compelling insights about Odoo's market entry strategy, using Valencia, Spain as a case study. When Odoo enters new markets with local offices, the impact is dramatic:
- 2022: Market entry with just 2 people (local sales and consulting team)
- Subsequent growth: 10-20x increase in new subscriptions within months
- Success factors: Right people, right mindset, right culture, plus market readiness
The formula includes bringing editor presence, marketing efforts, free Odoo Academies, and local language expertise. This combination transforms already-good markets into rapidly growing ecosystems, with partners handling most major project implementations while Odoo provides foundational support.
🎓 Knowledge Transfer and Training Excellence
The ceremony highlighted impressive training statistics demonstrating Odoo's commitment to partner success:
- 20,000+ partner employees trained through Partner Boot Camp (formerly PLO) in just 4 years
- 10,000+ people trained in Belgium alone for accounting/invoicing Odoo Academies in one year
- Free master classes and Odoo Academies for users and partners globally
- Developer on Demand program with India-based development support at reduced entry fees
These initiatives ensure knowledge about Odoo grows worldwide while strengthening brand recognition and partner capabilities across diverse markets.
🏆 Best Starter Awards (New Partner Excellence)
Europe: Thomas Hmid - Founded September 2024, delivered 30+ projects and onboarded 240+ users focusing on service, trade, IT, and manufacturing sectors in the DACH region.
Americas: Cor Solutions - Moved from ready to silver partner in under 6 months, secured major contracts including the entire ACDC/SADC network in Quebec with 80+ years of integrator experience.
Africa: Hawson Financial Consultancy - Fastest partner growth trajectory in region, accelerated from partnership (June 2024) to silver (July 2025) to gold (September 2025) in just 15 months, delivering nearly 20 full-scope ERP projects.
Middle East & North Africa: Amar Advanced Technology - Focused on oil sector in Saudi Arabia, reached silver status within 3 months, on track for gold by Q4, secured largest auto implementation with 100+ users.
India: Finable Consulting - Evolved from CA firm to finance tech provider since June 2024, delivered 5+ implementations and onboarded 220+ enterprise users with strong financial expertise.
Asia-Pacific: ICS Compute - Indonesian partner since August 2024, delivered 4 enterprise projects and onboarded 200+ users across manufacturing, distribution, and services sectors with 70+ professionals.
🌟 Best Partner Awards (Established Excellence)
Europe: Process Control - Family-owned company celebrating 40 years of history, signed 49 new clients and onboarded 1,800+ enterprise users while expanding team by 20+ members and opening new Netherlands office.
North America: Vista Solutions - Longstanding partner strongly aligned with Odoo's vision, consistently invests in ecosystem through roadshows, trade shows, and marketing initiatives while supporting other partners' implementations.
Latin America: Arwa Peru - Seven-year veteran with strong commercial drive, 36 of 46 deals originated from own acquisition efforts, successfully implemented strategic plans for large accounts and smaller market adaptation.
Africa: Advanced Insight - Third consecutive year winner, expanded footprint from 10 to 20 countries, invested in specialized team building, achieved most business through referrals with relentless client success focus.
Middle East & North Africa: Upward Technologies - Delivered 34 client references and onboarded 1,000+ enterprise users while maintaining 100% client retention rate through enterprise-level implementations and strategic industry focus.
India: Kolves India - Publicly listed company since 2021, expanded from development to full implementations, delivered 40+ projects globally with dedicated team of 150+ professionals across different industries.
Asia-Pacific: Manage Wall - Decade-long Mongolia gold partner specializing in complex enterprise implementations, successfully delivered solutions to 100+ companies including top 100 Mongolia companies across mining, insurance, and trade sectors.
💼 Strategic Initiatives and Support Programs
The ceremony highlighted several strategic programs supporting partner success:
Website Design Initiative: New pricing transparency for website projects through webdesign.com, featuring showcase galleries and quick client qualification tools.
Developer Support: Enhanced Developer on Demand program with reduced entry fees and streamlined processes while maintaining quality standards.
Training Evolution: Revamped partner onboarding from Project Leader Onboarding (PLO) to comprehensive Partner Boot Camp format.
Local Academy Expansion: Multi-city training programs bringing accounting and invoicing expertise directly to partners and clients across European markets.
🧠 Viewpoint: Odoo Perspective
⚠️ Disclaimer: AI-generated creative perspective inspired by Odoo's vision.
When I see 10,000 partners across 175 countries, I'm reminded that our success is fundamentally collaborative. These awards aren't just recognition - they're proof that our vision of democratizing business software only works when exceptional partners translate that vision into local market realities. Whether it's Thomas Hmid transforming the DACH region or Advanced Insight expanding across 20 African countries, every success story validates our belief that the right tools in the right hands can transform entire business ecosystems.
The most gratifying aspect is seeing partners evolve from small implementations to industry leaders. When ICS Compute goes from startup to 200 users in months, or Kolves India grows to 150+ professionals, they're not just scaling businesses - they're creating employment, developing expertise, and building sustainable technology ecosystems in their regions.
🏢 Viewpoint: Competitors (Traditional Channel Partners)
⚠️ Disclaimer: AI-generated fictional commentary. Not an official corporate statement.
Odoo's partner recognition program demonstrates sophisticated ecosystem management, particularly their geographic diversity and rapid partner scaling metrics. The 44% ARR growth driven by partner success indicates effective channel strategy execution. However, the emphasis on rapid partner growth and quick market entry raises questions about sustainable support models and long-term partner profitability.
Traditional enterprise vendors typically focus on fewer, larger partners with deeper technical certifications and longer relationship development cycles. Odoo's model of 10,000+ partners suggests a different approach - broader reach with potentially less individual partner investment. The success metrics are impressive, but scalability of support and quality consistency across such a large, diverse partner network presents ongoing challenges that established channel programs handle through selective partner criteria.
Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.