Duration: 24:08
PART 1 — Analytical Summary 🚀
Context 💼
This talk brings together Nicolas (Co‑founder of Coolpressing) and Max (Squareflow, an Odoo Gold Partner) to unveil Coolpressing’s next act: a subscription-based “Spotify of laundry” service. Originating from a single laundromat in 2015, Coolpressing has grown into three production sites across Luxembourg, employs 30+ people, and processes 4,000+ items daily for nursing homes, hotels, and companies. In 2025, they’re launching Laundry as a Service, backed by a modernized IT stack anchored in Odoo.
Core ideas & innovations 🧠
The thesis is simple: laundry is a universal, repetitive chore that consumes 300–500 hours per year per household and generates hidden friction (planning, drop-offs, quality, communication). Coolpressing reframes it as a subscription utility. Users select a monthly weight allowance, tap a “Drop off” button in the app to request pickup, and receive clean items back in 72 hours (with a target to compress to 48 hours). Early rollout focuses on companies to consolidate logistics and volume, with home service slated for later.
Sustainability is a pillar. The team cites ESG analyses: textile microfibers are a major pollution source, frequent home appliance replacement carries a heavy footprint, and professional laundering can reduce CO2 per kilogram by about 47% versus domestic washing. The long-term vision extends beyond washing: a Digital Wardrobe that inventories garments, maintains real-time resale values, and enables one‑click resale. Coolpressing would photograph, categorize, and list items—closing the loop from ownership to second-hand markets.
Technically, the service orbits Odoo as the master of data. Squareflow built a Flutter-based web app for a unified web/iOS/Android footprint. Odoo CRM and Odoo Subscriptions power onboarding and billing; a custom Scan Session module ingests production data from a WinDev-based ERP to calculate period consumption, detect surplus, and handle end‑of‑month extra charges. Odoo Website hosts content, Odoo Accounting has been migrated in, and Odoo Helpdesk handles support tickets raised in‑app. Routing will be optimized outside of Odoo, while bag traceability, pickup points, and planning are slated to live inside Odoo. Upcoming AI modules will (1) optimize photos and attributes for the Digital Wardrobe and (2) compute dynamic resale values garment-by-garment.
How it works (customer journey) 💬
Users can sign up or log in via the Flutter Web App. On subscribe, they enter personal info and an address (for collections), and can link their employer to co-sponsor the plan via a coupon. That step auto‑creates a lead in Odoo CRM, a portal user, and sends credentials. The user chooses one of three subscription plans, adds a payment method (card or PayPal) with tokenized auto‑debit, reviews a confirmation screen, and completes onboarding—closing the CRM opportunity and creating an active Odoo Subscription.
From the home screen, customers press “Drop off” to request pickup and indicate the number of bags. The app then displays real‑time progress—status, item counts, total kilograms, expected delivery—and flags if the user exceeds the monthly allowance (surplus billing is automated at month‑end). Profiles offer self‑service for payment methods, subscription edits or cancellations, historical consumption, invoices, and direct access to help (opening an Odoo Helpdesk ticket). Welcome packs for new subscribers are being digitized and automated.
Architecture and roadmap ⚙️
At project start, production ran on a custom WinDev ERP and accounting on a third-party tool; Squareflow layered the commercial stack in Odoo and then migrated Accounting as part of the rollout. A full production migration to Odoo is possible later if it yields clear value; for now, WinDev remains for plant operations, with washing programs moving to a specialized tool (e.g., Jensen). The roadmap prioritizes: - Logistics scalability in Odoo (bag traceability, pickup points, planning), with routing externalized. - A resale webshop in Odoo to monetize second-hand garments. - The Digital Wardrobe experience and marketing automation. - Expansion across Luxembourg and preparation for multi-country franchising.
Impact & takeaways 💡
Coolpressing’s Laundry as a Service trades chore time for convenience, wraps it in transparent, usage‑based billing, and folds sustainability into the value prop. Odoo provides a cohesive spine: subscriptions, CRM, accounting, website, and helpdesk, plus the flexibility to integrate legacy production and specialized logistics/AI. The result is a modern service stack that: - Reduces user friction (simple onboarding, single-tap pickups, predictable returns). - Automates commercial processes (subscription lifecycle, surplus billing, employer co‑pay, invoicing). - Sets up a circular economy pathway with the Digital Wardrobe and resale. - Builds toward scalable operations where logistics traceability is the growth lever.
Q&A highlights underscored pragmatic choices: Flutter for single codebase; stepwise migration (don’t rebuild what already works); measurable SLA (72 hours today, 48 hours targeted); and early focus on companies to reconcile convenience with ecological impact via route density. Squareflow built the app end‑to‑end and emphasized tight alignment between business and IT to stabilize processes before scaling.
PART 2 — Viewpoint: Odoo Perspective
Disclaimer: AI-generated creative perspective inspired by Odoo's vision.
What I appreciate here is the discipline of starting with the customer journey and connecting it end‑to‑end. Subscriptions, CRM, billing, helpdesk—when these pieces live natively together, you can remove friction without adding complexity. That is the Odoo idea: one coherent platform where integration is the default.
I also like the ambition behind the digital wardrobe and circular resale. Simplicity should not stop at the first transaction; it should extend to the full lifecycle. Partners like Squareflow show how to move fast while keeping options open—integrate what's proven, only rebuild when value is clear. Community, modularity, and iteration: that’s how you turn a “boring” chore into a modern service.
PART 3 — Viewpoint: Competitors (SAP / Microsoft / Others)
Disclaimer: AI-generated fictional commentary. Not an official corporate statement.
The proposition is strong: subscription laundry with measurable ESG benefits and an elegant UX. The near-term challenge is operational scale—multi-entity franchising, cross-border VAT and invoicing, textile hygiene standards (e.g., RABC/EN 14065), and privacy/compliance across markets. Logistics will determine unit economics: dense routing, bag traceability, and accurate planning are must-haves, and the routing engine—as noted—will sit outside Odoo. That requires robust integrations and auditability.
From an enterprise standpoint, production depth and industrial IoT integration (e.g., laundry machines, program controllers) remain critical. Odoo shines in speed and integrated UX; success at scale will hinge on hardening process controls, internal governance, and analytics for cost-to-serve by route and site. If Coolpressing maintains this iterative approach—prove value, then migrate—they can keep the UX edge while building the compliance and scalability foundations.
Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.