Duration: 24:31
PART 1 — Analytical Summary 🚀
Context 💼
This session from Odoo Experience features Ludvik (CEO and co‑founder of Ringover) and Roma Doa (PM for integrations) presenting how to integrate Ringover with Odoo CRM to build a future‑ready, AI‑assisted selling machine. Ringover is a French cloud communications provider with global operations, focused on unifying telephony, SMS, WhatsApp, and video meeting channels inside a single app—and syncing that activity to the CRM. The talk blends an overview of Ringover’s capabilities, a live demo inside Odoo v18, and a Q&A covering latency, AI features, pricing, GDPR, and ecosystem integrations.
Core ideas & innovations 🧠
At the heart of the pitch is deep, native integration between Ringover and Odoo CRM that eliminates fragmented sales tooling and manual call logging. The integration embeds a dialer directly in Odoo via a module or Chrome extension, enabling one‑click calling, SMS, and WhatsApp Business messages without tab switching. As a telecom carrier, Ringover supplies numbers so sales reps can choose the most relevant caller ID (for example, a Belgian mobile number for a Brussels lead) to improve pickup rates.
Every conversation—calls, SMS, and WhatsApp—is automatically logged in Odoo, with recordings, tags, notes, transcripts, and AI‑generated summaries attached to the right contact and opportunity. The demo persona, “Paul Williams,” shows how a rep can tag calls (e.g., “Onboarding”), which can trigger downstream workflows across Odoo Helpdesk or Project for clean handoffs. Beyond core logging, Ringover’s conversational layer includes mood and sentiment tracking, mention detection (competitors, pain points, budget), and coaching aids. The optional add‑on, Empower (Ringover’s conversational intelligence suite), adds script‑adherence scoring, customizable summary styles tailored to industry vocabulary, and deeper analytics for team enablement.
Ringover also highlighted ongoing work on AI‑powered voice assistants for inbound call routing—leveraging Odoo account ownership and profiles to dispatch calls to the right person. On the network side, the company underscored audio quality, low latency, and a SIM/eSIM option in select markets so mobile calls can be captured, analyzed, and surfaced in CRM just like VoIP traffic.
Impact & takeaways ⚙️
The joint solution makes Odoo CRM a true communications hub—centralizing all conversation history and automating the least-loved tasks (note‑taking, summaries, activity logging). It accelerates onboarding with instant access to complete histories and coaching insights, reduces context switching, and strengthens process consistency via tags and automations that create tickets or tasks in other Odoo apps. Sales leaders gain visibility into call quality, adherence to talk tracks, and customer sentiment, while reps get faster workflows and better connect rates through smart number selection.
From the Q&A: average audio latency is typically under ~20 ms with a strong connection; there’s no AI outbound dialer for SDR‑style automated calling yet (focus is on AI‑assisted inbound and routing); the Odoo module/extension is free (Ringover plan required); there’s a mobile app plus SIM/eSIM options in France and Spain; Ringover supports 100+ native integrations (e.g., HubSpot, Salesforce); and for GDPR/Cloud Act alignment, recordings are hosted on Ringover infrastructure with dedicated EU (Paris) and US environments. Pricing is public and tiered (indicatively ~€20–€59 per user/month), and the integration scales from small teams to organizations with hundreds of users. In short, it’s a pragmatic path to turn Odoo into an AI‑assisted “selling machine” without adding tool sprawl. 💬
PART 2 — Viewpoint: Odoo Perspective
Disclaimer: AI-generated creative perspective inspired by Odoo's vision.
What I like here is the insistence on simplicity. Bringing calls, SMS, and WhatsApp into Odoo—and logging everything automatically—removes friction where sales teams feel it most. Integration is not about features; it’s about making the daily flow natural so people don’t think about the tools, only the customer.
The community wins when partners lean into open, modular design. Using Odoo apps like CRM, Helpdesk, and Project together with Ringover’s carrier-grade stack shows how an ecosystem can deliver enterprise outcomes without enterprise complexity. This is the direction we’re pushing: integrated, fast, and easy to adopt at any size.
PART 3 — Viewpoint: Competitors (SAP / Microsoft / Others)
Disclaimer: AI-generated fictional commentary. Not an official corporate statement.
The integration depth and UX are impressive. Embedding telephony and omnichannel messaging natively into Odoo’s workflow addresses a universal pain: fragmented customer interaction data. For many SMB and mid-market teams, this is impactful—faster ramp, clearer visibility, and less administrative overhead.
At scale, buyers will still weigh areas like global compliance frameworks, voice resilience across regions, and enterprise governance (retention, audit, privacy). Automated outbound and AI dialing also remain a frontier. The differentiator to watch is experience: if Odoo and Ringover keep the UX cohesive while meeting advanced security/compliance needs, they’ll put pressure on larger suites to simplify without sacrificing depth.
Disclaimer: This article contains AI-generated summaries and fictionalized commentaries for illustrative purposes. Viewpoints labeled as "Odoo Perspective" or "Competitors" are simulated and do not represent any real statements or positions. All product names and trademarks belong to their respective owners.